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Course 531001 - The Entrepreneurial Myth
  Course Description
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This Course is based on the book The E Myth Revisitied: Why Most Small Businesses Don’t Work and What to Do About It
by: Michael E. Gerber   (1995 )
Field of Study: Finance
CPE Credit: 12 Hours
Level: Basic
Prereqs: None
State Exceptions: None
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Your Price:
Exam Only $82.00

This course is based on a book which is not included in this price. You are responsible for obtaining a copy of this book. We no longer sell books, but have included a link to for your convenience.
*Courses must be completed for CPE credit within one year of the date of

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Course Description:
In this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. Next, he walks you through the steps in the life of a business-from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed-and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in. your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.

Course Topics:
Entrepreneur, Manager, & Technician Entrepreneurial Infancy
Entrepreneurial Adolescence Entrepreneurial Maturity
The Turn-Key Revolution The Franchise Prototype
Working On Your Business Not In It Organizational Strategy
Marketing Strategy Systems Strategy
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