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Course 411004- Social & Organizational Behavior
  Final Exam
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411004v - Social & Organizational Behavior

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Communication & Sales
10 CPE Credit Hours

Final Exam
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Read 'Chapter 1: The Three Rules of Epidemics' & answer the following question(s):
1. There's only one way to tip an epidemic.
2. Epidemics are a function of the people, the infectious agent, and the environment.
3. In a given process or system, some people matter more than others.
4. Epidemics tip because of the extraordinary efforts of a few select carriers.
5. Epidemics do not tip because something happened to transform the epidemic agent itself.
6. Stickiness means that a message makes an impact.
7. When people are in a group, responsibility for acting is diffused.
8. According to studies conducted by Bibb Latane and John Darley, the one factor above all else that predicted helping behavior was how many witnesses there were to the event.
Read 'Chapter 2: The Law of the Few:  Connectors, Mavens, and Salesmen' & answer the following question(s):
9. Paul Revere started a "word of mouth" epidemic.
10. We're friends with the people we resemble twice as much as we're friends with people with whom we share activities.
11. According to Milgrim, we don't seek out friends. We associate with people who occupy the same small, physical spaces that we do.
12. In the six degrees of separation, all degrees are equal.
13. Connectors are the kinds of people who know everyone.
14. Connectors have a special gift for bringing the world together.
15. The more close personal friends you have (as opposed to acquaintances), the more powerful you are.
16. A maven is someone who accumulates knowledge.
17. A true maven helps for no other reason than because they like to help.
18. Salesmen are inconsequential when it comes to tipping word of mouth epidemics.
19. Persuasive verbal clues are more important then nonverbal clues.
20. Persuasive clues are incredibly subtle.
Read 'Chapter 3: The Stickiness Factor:  Sesame Street, Blue's Clues, and the Educational Virus' & answer the following question(s):
21. Sesame Street succeeded because it learned how to make television sticky.
22. In an epidemic, the content matters as much as the messenger.
23. Wunderman's gold box represented "stickiness".
24. Interaction and repetition are keys aspects of the Blue's Clues success.
25. There is a simple way to package information that, under the right circumstances, can make it irresistible.
Read 'Chapter 4: The Power of Context (Part One): Bernie Goetz and the Rise and Fall of New York City Crime' & answer the following question(s):
26. Crime is the inevitable result of disorder.
27. Broken windows are:
28. Crime is not contagious.
29. The Power of Context says that behavior is a function of:
30. Broken Windows theory and the Power of Context are one in the same.
31. The Power of Context suggests that criminals are affected by their environment and are prompted to commit crimes based on their perception of the world.
32. The Power of Context suggests that the convictions of your heart and the actual contents of your thoughts are less important, in the end, in guiding your actions than the immediate context of your behavior.
Read 'Chapter 5: The Power of Context (Part Two): The Magic Number One Hundred Fifty' & answer the following question(s):
33. Groups play little or no role in social epidemics.
34. Divine Secrets of Ya-Ya Sisterhood is testimony to the following aspect of context:
35. When people are asked to consider evidence or make a decision in a group, they come to very different conclusions then when they were asked the same questions by themselves.
36. Peer pressure and social norms play a critical role in sweeping us up in the beginnings of an epidemic.
37. The amount of space in our brains available for holding certain kinds of information is known as:
38. The neocortex ration for Homo sapiens is approximately 150.
39. According to a study by the British anthropologist Robin Dunbar, 150 seems to represent:
Read 'Chapter 6: Case Study: Rumors, Sneakers, and the Power of Translation' & answer the following question(s):
40. The process of distortion is nearly universal in the spread of rumors.
41. Geoffrey Moore argues that the attitude of the Early Adopters and the attitude of the Early Majority are:
Read 'Chapter 7: Case Study: Suicide, Smoking, and the Search for the Unsticky Cigarette' & answer the following question(s):
42. According to The Nurture Assumption by Judith Harris, parental influence has a far greater impact than peer influence.
43. The link between depression and smoking is considered a "tipping point" in the fight against smoking.
Read 'Chapter 8: Conclusion: Focus, Test and Believe' & answer the following question(s):
44. Starting epidemics requires concentrating resources on a few key areas.
45. If you're interested in starting a word of mouth epidemic, your best bet is on Connectors, Mavens, and Salesmen.
46. The Band-Aid solution is the best kind because it involves solving a problem with a minimal amount of effort, time and cost.
47. The belief that change is possible is bedrock to successful epidemics.
48. Manipulating the size of a group can dramatically improve its receptivity to new ideas.
49. We can significantly improve a messages "stickiness" by:
50. Tipping points are a reaffirmation of the potential for change and the power of intelligent action.
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